4th Street Pilates | Boutique Pilates Studio

Hoboken, NJ
Client Overview

A boutique pilates studio in Hoboken, NJ, 4th Street Pilates features a modern, relaxed space with small group classes of 3 people, and certified instructors to offer personalized service in a private intimate setting.


The owner of 4th Street Pilates approached La Luna to redesign and redevelop their website. The existing site was poorly designed, not functioning correctly and needed to have a positive user experience. Analytics showed that bounce rates were very high, with few people staying on the site once they got there.

Services Provided
  • Brand identity refresh
  • Branded redesign & color palette
  • Website design/development
  • WordPress custom development
  • MindBody┬« integration
  • Custom graphics

Using more SEO-friendly copy, higher quality imagery and MindBody® scheduling integration, La Luna created a clean modern, custom responsive website with a focus on a flawless user-experience, whether being viewed on a desktop or a mobile device. The site was built in WordPress making it easily expandable to add subsequent content, like a blog, event pages, etc.

La Luna also came up with the tagline, "Discover the Power Within" as a call-to-action, inviting their clientele to discover the power within themselves to make fitness a priority, and the power within 4th Street's modern studio to help them achieve their goals.


With their new smoothly-functioning website and MindBody integration, the owner now gets better SEO, more users staying on the site and more conversions along the way!

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