4th Street Pilates | Boutique Pilates Studio

Hoboken, NJ

Client Overview

A boutique pilates studio in Hoboken, NJ, 4th Street Pilates features a small, relaxed space with intimate group classes of 3 people, and certified instructors to offer personalized service in a private intimate setting.


The owner of 4th Street Pilates approached La Luna to redesign and redevelop their website. The existing site was poorly designed, not functioning correctly and needed to have a positive user experience. Analytics showed that bounce rates were very high, with few people staying on the site once they got there.

Services Provided

  • Brand identity refresh
  • Branded redesign & color palette
  • Website design/development
  • WordPress custom development with custom post types and advanced custom fields
  • Custom graphics


Using more SEO-friendly copy, higher quality imagery and a more pleasing color palette, La Luna created a clean modern, custom responsive website with a focus on a flawless user-experience, whether being viewed on a desktop or a mobile device. The site was built in WordPress making it easily expandable to add subsequent content, like a blog, promotional pages, etc.

La Luna also came up with the tagline, "Discover the Power Within" as a call-to-action, inviting their clientele to discover the power within themselves to make fitness a priority, and the power within 4th Street's modern studio to help them achieve their goals.


With their new smoothly-functioning website, the owner will enjoy better SEO, more users staying on the site and more conversions along the way!

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