BEOWOOF | Provisions for Pets

Your pet isn't ordinary. Why should your pet store be?

Client Overview

BEOWOOF Provisions for Pets is Hoboken's own beloved boutique pet shop with tons of goodies and everything you would need for the beloved critter in your life.


The owner of BEOWOOF were looking to redo their website, and wanted a more boutique feel to their site. They said they wanted it to have "the a appeal of a vintage music box". La Luna created a unique, custom ecommerce website via Big Commerce, and pushed the customizations to the limit. Custom graphics, custom vintage vignettes all became part of the brand experience. The site reflected their old-fashioned business model of friendly, personalized service to the community.

Services Provided

  • Brand identity
  • Custom website design & development via BigCommerce
  • Large outdoor signage and banners
  • Large bus shelter advertising
  • Marketing brochure and postcards
  • Photo retouching
  • Custom animations via homepage slideshow
  • Custom graphics
  • Web design & development
  • Seasonal slideshow animations: Xmas, Easter, Summer, Fasching


After gathering data, we were able to determine a target audience through psychographic profiling, helping us to uniquely brand the shop and all its delights. Once a brand direction was determined, we developed the site focusing on a great user experience. We designed a user-friendly ecommerce experience. Coding was light and clean, with an easy, UI/UX design interface.

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