Bistro La Source | American Bistro

Downtown Jersey City, NJ

Client Overview

Bistro La Source is a French American bistro in the historic Paulus Hook neighborhood of Jersey City.


After a Jersey City restauranteur gave an interesting name to his classic bistro, he came to us for identity branding, signage and print collateral.


We were inspired by the uniqueness of the name Bistro La Source. Since the logo had to be equally special, we used a glowing symbolic "source" in the background, coupled with a spirited cursive to infuse it with vibrancy and romance. Next came window and storefront signage and print collateral to let the world know the bistro had arrived.


Bistro La Source has become a very popular dining destination. Though the food is delicious and the service superb, we would like to think we had a little something to do with it, too.

Services Provided

  • Logo/identity branding
  • Outdoor signage
  • Menu, mailers, business cards

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