History Matters | Integrating the History of People and Place

Washington, DC

Client Overview

History Matters is a consulting firm, working with real estate owners, developers & managers. The firm assists in navigating the process of achieving historical registry status, tax credits, rehabilitation and restoration.


A consulting firm with a solid reputation, History Matters has a strong business referral base. Their existing marketing efforts, however, had not reflected a cohesive brand identity given the firm’s prominent position in the market. La Luna was chosen to update their brand identity and web presence.

Services Provided

  • Refresh of identity design
  • Brand strategy + positioning
  • Responsive website: custom design and development
  • Stationery package


A new design was applied to the logo, brand identity and website. Content was organized in a fashion to cater to both potential clients and overall user experience. Case studies were added to further brand position. Technology was upgraded to responsive design, allowing for a seamless browsing experience across multiple device platforms.


The new website and brand positioning has been well received by existing clients. Prospective clients have a clear understanding of the services provided by History Matters.

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