Otto Strada | Italian Restaurant

Hoboken, NJ

Client Overview

Otto Strada is a rustic and cozy Italian restaurant in Hoboken, NJ.


Owners of a new eatery on its way to Hoboken needed a brand identity for their soon-to-open Italian restaurant. We were engaged to create a look that was consistent with their vision.


Italian for "8th Street", Otto Strada is a rustic, cozy restaurant owned and operated by 3 generations of family. We created their brand identity by designing the logo as a vintage Italian street sign, using an antique Hoboken map as a backdrop to reflect both influences. Next, we designed and developed a responsive, custom content-managed website to enable the owners to edit/add/tweak their menus and easily add restaurant events and special happenings through a custom-designed dashboard (which doesn't take a code expert to use!). The mobile-enhanced website showcases their old-world recipes and eclectic Italian fare, which are all accessible and easy to read on any mobile device. We even hand-painted the branded logo on the main brick wall of their dining room!


With their smoothly-functioning, dynamic website, the owners are able to easily update their site menus as their menus evolve, and can easily post new events up to the minute with the ability to customize photos and event info. Visitors to the site always enjoy an updated site with the latest events and menu offerings. The restaurant is consistently booked solid thanks to their delicious food and inviting brand identity and website.

Services Provided

  • Brand identity
  • Identity design
  • Website design/development
  • Custom hand-painted signage
  • Menu design

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